O > Oki-Ni
New Look Oki-Ni Website Relaunched
4/3/09
The wait is over- Oki-Ni's updated and improved website has arrived. Focusing on providing a much rounder and richer experience, the website's design is clean, simple and easy to navigate.
It's only been a year and half since Oki-Ni's previous relaunch. Was this update really necessary? Designer Pete comments:
"While the product and brand mix has been constantly evolving - the site has remained pretty much the same. 18 months on from the relaunch what worked then- now doesn't. We felt that it was time for a change, an evolution, that puts the site on par with the products."
But it's not just a cosmetic update. The new platform allows Oki-Ni to add a whole host of new features including exclusive music and an online reference for some of the most sought after fashion collections.
On an operational level, searching is improved with the ability to refine your query. Oki-Ni have always had excellent product photography but now you can zoom into the images and get an clearer idea of what you are about to buy.
We recommend checking the new site out, if not for the new look then for the 'Dr Martens for Raf Simons' SS09 capsule collection that's just been introduced. The distinctive Dr Martens shape combined with the conceptual Raf Simons designs is collaboration that strangely works.
Let us know your comments about the Oki-Ni's new look site and the 'Dr Martens for Raf Simons' collection by posting a note on our message board.
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