L > LRG
This U.S urban clothing brand focuses mainly on the marketing, production, and innovative designs of streetwear clothing and accessories for men and women. The women’s range, Luxuire, also has a military and western influence.
Also known as Lifted Research Group, the label started out as a skatewear clothing line but soon evolved into an urban lifestyle brand also well known for supporting recording artists in the hip hop and skateboarding cultures. Collaborating artists have included Kayne West, KG Kun, Pete Rock, and Planet Asia.
Founded in 1999 by streetwear designers Jonas Bevacqua and Robert Wright, LRG’s clothing line has a raw edge combined with sleek design. Wright formerly worked for Quiksilver and O’Neil and brought extendable sample and pattern knowledge to the company, and Bevacqua was the initial creator of the company and designed the renowned logo.
In 2006, the company introduced organic cotton and other natural materials into their clothing line. The bold colours and decorated graphics are distinctive within the wide range of hoodies, t-shirts, jeans, hats, shirts, shorts, accessories, sweaters, skirts, and jackets.
