L > Levi's
Levi’s are one of the most recognized jeans and casual wear brands in the world, catering for stylish men, women and kids. The core product is denim, but there is also an extensive casual wear selection.
Bavarian immigrant, Levi Strauss, formed the company in 1853, going on to create the world’s first pair of jeans in 1873. Today, his company trademark is recognized worldwide and has achieved phenomenal success. From making durable workwear for Midwest Americans to producing casual clothing for a global audience, Levis have been at the forefront of the market for over a century.
Inclusiveness is one of Levi’s brand values, the notion that their jeans and casualwear are for everyone, regardless of age, social or cultural identity. Their jeans in particular have enjoyed a success amongst a wide range of groups. But they are also renowned for making extremely durable items and using innovative techniques to craft them.
The brand now compasses several markets, from the value-conscious Levi Signature range, to the casualwear brand Dockers, Levis are sold in over 110 countries and online. They have stand-alone stores also, and are carried by a vast majority of casualwear retailers.
