F > Five Four
A menswear label featuring fashion-conscious casual tailoring; Five Four is a sought-after original label with progressive design and a modern edge.
Founded in 2002 by fellow USC graduates Andres Izquieta and Dee Murthy, Five Four was envisaged as a brand with no boundaries – evolving over time with creative flair. ‘Five Four’ is taken from the saying ‘One’ or ‘One Love’ (5-4 = 1).
The duo were raised in LA by immigrant parents, and the brand embodies their strong cultural identity - pursuing success through risk and conquering in a multicultural and evolving world.
