D > Denim is Everything
D.I.E stands for Denim Is Everything but in the case of their product offering, it is not. Instead of focusing on denim, as the name suggests, D.I.E designs are off-the-wall casual and experimental but at the same time they are set to simple cuts and honest, functional pieces. Available worldwide the brand offers casual wear with an urban, street vibe. The range is fundamentally targeted at men but they also showcase a succinct, women’s collection.
The Denim Is Everything collection continues to grow and develop but the underlying principles and ideas behind the label remain unchanged. Formed by Reynald Gautier and Marcus Martinez in 2004 the brand is a representation of their shared interests in lifestyle and hobbies and makes for some eclectic and quirky designs.
