Hidehiko Yamane and the story behind Evisu jeans

In 1988 Hidehiko Yamane went on quest to import the best products from anywhere in the world. After much frustration, inspiration came when he stumbled across a 1950’s American loom, capable of weaving forty metres of “selvedge” denim a day. With his skills as a tailor combined with the Japanese traditions of craftsmanship, Hidehiko developed the idea of producing exceptional jeans for connoisseur...
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